Caffeine is a commonly known “drug” in today’s society. It gives a high and an exuberance of energy through a cup of coffee, can of soda, or even a single pill. Without caffeine, many cannot continue through with their day, let alone start it. It is their first go to in the morning and the rest of their day and after their simultaneous “crash” they reach out yet again for another cup of their medicine. Coffee was all the rage years ago and to older generations, but now energy drinks are the new constant. There were few energy drinks before Red Bull came about, but when it did it came with a bang.
Red Bull is the epitome of our society. Although there is only one flavor of Red Bull, the drink is still making a lasting imprint on its consumers. With the cooling, refreshing colors Navy/Light Blue and Silver. Along with the red bulls to assert the vibrancy and the brands identity is a very compelling attribute to the buyers eye. The colors red, white, and blue portrayed, are the main components to the image of the drink because they represent the colors of the United States. Therefore, Red Bull is none other than the energy drink of America.
Red Bull is still a high selling consumer product even through its negative media attention it is receiving. The drink contains a high amount of chemicals in which that compare to highly addictive drugs. A study conducted in 2007 by American researchers posed that within healthy people drinking a red bull a day raised their blood pressure five to ten percent in one week. Health restrictions are highly advised towards those with any heart defects or high blood pressure, as it will increase the risks of heart disease. Red bull representatives stated that the experiment observed increase in cardiovascular complications was not much different than the effects associated with a regular cup of coffee.
Red bull is widely known throughout the world. The product is sold to about one hundred countries world-wide, and banned from countries such as France, Denmark and Norway do to its high caffeine levels. The actual caffeine level in Red Bull can vary depending on country, as some countries have legal restrictions on how much caffeine is allowed in drinks.
Red Bull was created to increase the stimulus in the brain for those who are subjected to great physical force. The drink has become an attraction to athletes because they are attracted to the incentive it provides. Athletes that I have a personal experience with live off of the drink. They have about four or more a day to keep their constant level of energy for their long, work enduring days. For myself, when I know I am going to have a long study night, I will grab a Red Bull because I know in order to have a lasting attention span, I need the caffeine of the drink to keep me awake.
The drink is consumed casually as well in social settings. Many mix the drink with alcohol related substances commonly because of the taste, but there are greater affects than what reach the surface. Because alcohol is a depressant, the caffeine mixture in Red Bull negates it. When the drink is mixed with alcohol the feeling of being more awake and alert arises which may cause you to drink more than one normally would, resulting in a possible overdose of alcohol. It is highly prohibited to mix any variety of alcohol with Red Bull because of the lasting negative affects it puts on the body.
Through Red Bulls positive and negative feedback, our society still feens off of its energy rush. No matter what is said or found within the drink unbelievably, the products value is not decreasing as expected. The producers of the product anticipate on Americas growing society to accept the health hazards of the drink and for the popularity of the drink to keep increasing. Red Bull has resulted in many different health related damages and even deaths. This will not stop the consumers of America until it happens to them. Until now, The Red Bull company can count on the ever-expanding status of the energy drink.
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