Red Bull taking over America?

Caffeine is a commonly known “drug” in today’s society.  It gives a high and an exuberance of energy through a cup of coffee, can of soda, or even a single pill.  Without caffeine, many cannot continue through with their day, let alone start it.  It is their first go to in the morning and the rest of their day and after their simultaneous “crash” they reach out yet again for another cup of their medicine.  Coffee was all the rage years ago and to older generations, but now energy drinks are the new constant.  There were few energy drinks before Red Bull came about, but when it did it came with a bang.

Red Bull is the epitome of our society.  With the cooling, refreshing colors Navy/Light Blue and Silver. Along with the red bulls to assert the vibrancy and the brands identity is a very compelling attribute to the buyers eye.  The colors red, white, and blue portrayed, are the main components to the image of the drink because they represent the colors of the United States.  Therefore, Red Bull is none other than the energy drink of America. 

Red Bull is still a high selling consumer product even through its negative media attention it is receiving. The drink contains a high amount of chemicals in which that compare to highly addictive drugs.  Athletes that I have a personal experience with live off of the drink.  They have about ten a day to keep their constant level of energy for their long, work enduring days.  For myself, when I know I am going to have a long study night, I will grab a Red Bull because I know in order to have a lasting attention span, I need the caffeine of the drink to keep me awake.

Through Red Bulls positive and negative feedback, our society still feens off of its energy rush.  No matter what is said or found within the drink unbelievably, the products value is not decreasing as expected.  The producers of the product anticipate on Americas growing society to accept the health hazards of the drink and for the popularity of the drink to keep increasing.  Red Bull has resulted in many different health related damages and even deaths.  This will not stop the consumers of America until it happens to them.  Until now, The Red Bull company can count on the ever-expanding status of the energy drink.